The Highlights Of The Beer Industry

2021年2月8日星期一

Olivier Goffin,全球啤酒,葡萄酒和烈酒副总裁SIDEL., shares insights about what drives the beer market and how equipment providers like Sidel are working to mirror market trends.

The Status Quo: Beer Industry Before & After COVID-19

凭借70%的全球销售,啤酒领导全球酒精饮料市场。市场占据了全球啤酒市场的一半以上的五个顶级球员。

与其他所有领域一样,大流行也为这一部门带来了改变。首先,我们经历了易于关闭的贸易市场的完全崩溃,因此关闭了啤酒厂的重要供应通道。这导致对贸易市场的令人难以置信的需求,不幸的是,一些啤酒生产者没有准备。虽然许多大型酿酒师能够将一些销售从贸易转移到脱营交易,但许多较小的啤酒厂刚刚没有基础设施来改变他们的商业模式。

From a packaging solution provider’s perspective, COVID-19 did not stop ongoing projects with brewers. Sidel and its customers used this time to prepare for the next normal—changes are not evitable; brewers need to be able to manage complexity and uncertainty. At Sidel, we are used to embracing and even drive changes by enabling our customers to secure their position and move forward with full agility.

New Tastes And Packaging Formats: Hard Seltzer Driving Variety Packs

消费者比10年或15年前更加好奇,他们的好奇心鼓励行业通过将饮料类别混合在一起来发现啤酒的新品味。人们也更加了解他们的健康;他们希望拥有更美好的生活,他们将其翻译成他们想买的东西。在广泛的传统啤酒之外,还有低酒精,非酒精啤酒,镭射线和不同的工艺啤酒,令人惊讶的味道,如着名的IPA。

在美国,硬塞尔兹 - 一系列酒精,苏打水和不同的水果口味 - 正在获得其普及,并且预计将在可预见的未来处于其他地区(欧洲,东南亚和太平洋和中国)的土地。这种新型产品不仅因为其独特的味道而令人惊讶,而且因为它的包装和晋升方式也是如此。

These new tastes—together with the constraints of the pandemic—created a demand for variety packs. This packaging concept was introduced to the food industry more than 15 years ago but was never really accepted by the brewing industry. Nowadays, customers tend to consume at home, and they want to have a variety of products to experience. Hence, they expect that brewers are able to supply these packs.

在过去的六个月里,Sidel对如何处理品种包装有大量的询问,这是一种在线设计的新功能。如今,西得乐正在努力处理中美洲的各种包装,让我们的客户在不同组合的口味和包装中产生六种不同的口味。通过处理各种包装,包装线成为由精密灌装技术制成的概念,挑战线内的二级包装和集成的大型存储设施。

Premiumisation Of Beer With Flexible, Agile & Sustainable Solutions

质量是该行业的另一个司机。在过去,消费者可能在质量上苛刻的要求较低,但今天,人们在购买产品时预计会有优质的质量。因此,行业中的所有大型球员,特别是在精神领域,渴望促进他们的品牌。

To deliver premium quality, producers need proper equipment, and address customer needs for flexibility, agility, sustainability and utmost beverage quality. For example, Sidel’s filling technology EvoFill for can and glass containers combines the best hygienic conditions with great flexibility, sustainability and performance level. A bit further on the line, Sidel’s pasteuriser not only treats the beer very carefully and provides high quality, but also contributes to the environment with overall very low water and energy consumption. When it comes to labelling solutions, EvoDeco represents the concept of agility very well and can gently handle bottles without causing damage to the container and applying labels perfectly on the front, side and neck of the bottle with versatile labelling techniques.

To provide the premium look to the product throughout the packaging process, it is crucial to avoid damaging the container, bottle or can on the way. With regards to this, Sidel has solutions in conveying and accumulation. Especially, accumulation solution like AQFlex, allow to connect equipment, accumulate bottles, and balance the packaging line without making the containers touch each other. Furthermore, “scuffing” is not desirable for returnable bottles, decreasing the number of life cycles of the bottle, thereby conveying and accumulation solutions also play a great role in contributing to a truly circular economy.

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