大流行如何影响消费者的口味和消费模式?

Monday, April 5th, 2021

Avinash Lal,市场研究和消费者见解导演,克里亚太平洋,中东,非洲,突出了三种显着的方式,其中大流行影响了消费者的利益。

转向原创食物

消费者以前面的偏好为传统,当地和熟悉的味道概况的偏好而追求原始食品.消费者在这些挑战性和不确定时期的舒适源转向识别出味道。此外,消费者也更熟悉他们可以从当地,熟悉的食物中获得的相关益处。随着大流行,令人担忧的是对普通感冒和呼吸问题以及预防和促进免疫力的疾病,传统,当地成分可以提供的健康益处是消费者的最重要的消费者。betway必威官网备用此外,当地的交通时间从农场到表格较短时,当地食物也是更新的,这意味着消费者可以最大限度地提高他们从这些食物中获得的营养益处。betway亚洲入口

改变优先事项

消费者优先事项在确定食物偏好的因素方面正在改变。随着大流行的,由于经济挑战和困难,消费者已经更加了解并意识到他们所消费的东西。它们而不是消耗高价值的进口食品,他们正在转向更加古老的成本低于成本的主要食品,但营养利益与他们熟悉并支持当地经济。betway亚洲入口面对经济困难,“支持当地”在确定消费者的食物偏好方面具有更大的体重。

Emulating The Restaurant Experience—At Home

大流行锁定和餐厅的含税导致消费者寻找在家中重建餐厅体验的方法。我们看到了Restaurant-Direct Apps或Aggregator Apps的兴起,如抢购或食物熊猫,消费者享受在线餐厅送货服务。在理解消费者偏好时,餐厅以格式提供食物,因为他们将在一家餐馆享用,有些像海迪老挝热点,甚至送热锅的锅炉。出现的另一个趋势是膳食套件的普及,即食物是半煮熟或准备的厨师,需要最小的努力准备。包括详细说明,甚至解释电镀。即使在大流行病,消费者和食品机构也发现了新的方式来创造愉快的用餐体验。

问:大流行变化是永久性的还是更临时的,并且一旦大流行结束就会消退?

According to research, it seems that habits formed for a prolonged period during a pandemic tends to stay with consumers. While these changes might regress a bit, in all probabilities, they are here to stay.

In fact, consumers were already seeking original, local food and healthy food options before the pandemic hit and the trend was accelerated by it. Similarly, online food delivery apps had been growing before the pandemic but gained even more popularity and even became a necessity for some, after. The pandemic has escalated some of these trends that were around previously, suggesting that these changes are likely to be permanent.

问:您所在地区的一个或两个最有趣的新兴品味是什么?这些如何在食品或饮料中使用?

我们正在看到微观感觉口味和成分的出现,这些食品超越味道,以瞄准视觉,嗅觉和口感。betway必威官网备用例如,我们有藏红花(咸味图表)和姜黄(水和冷BEV图表),可增强颜色。此外,我们有香菜种子(咸味),柴香料(乳制品和热Bev)和金橘(甜味),这些都是高度芬芳和靶向嗅觉的感官。更不用说,像耐嚼的Tteokbokki(咸零食)和棉花糖的S'mores(Sweet)这样的口味也有可能有助于口感。

From a health perspective, we are seeing the rise of flavours and ingredients which contain essential micronutrients. To name a few, Eucalyptus (Sweet), Manuka Honey (Water & Cold Bev), Sea Buckthorn (Dairy & Hot Bev), Lemon Myrtle (Dairy & Hot Bev) and Pecan (Salty Snacks). Also, flavours from foods that strengthen gut health, like Kumquat (Sweet; Dairy & Hot Bev) and Lactobacillus (Water & Cold Bev) are growing.

问:您所在地区的主流味道最有趣的发现是什么?

大多数主流口味实际上与去年相同,反映了主流口味的持久性。这与消费者在大流行期间寻求熟悉的传统口味的事实保持一致,这些事实往往来自主流口味。

At the same time, we are also seeing the cross-over and development of mainstream tastes across categories. What is mainstream in a category, also emerges in another. Case in point, Chili is a mainstream flavour in Savoury, and indeed, features in many savoury Asian cuisines, from Chinese Red Chili to Southeast Asian Sambal to Indian Bhut Jolokia to Korean Gochujang. In 2020, it has become an emerging flavour for Cold & Water Beverages, a category in which one might not expect to see Chili. Also, consumers are trying (and liking) Hot & Spicy tastes from outside of the region, such as Habanero Chili and Chipotle.

Q: How are the traditional mainstream flavours faring during the pandemic?

虽然今年主流风味仍然相似,但人们更关注维持和改善健康,并确保他们吃的食物支持此目的。他们正在寻找更多的标签来检查食物的采购,质量和营养价值。betway亚洲入口此外,消费者越来越多地寻找具有增强的健康性质,诺科稀释剂和提供局部浮雕的任何成分的食物和口味。betway必威官网备用

As mentioned, traditional ingredients are more popular because consumers are more familiar with the associated benefits of these ingredients. As such, traditional mainstream flavours, especially those that have health benefits, are still popular. Sourcing-wise, in line with the increased health trend, there is also a move towards reliable daily staples and seasonal vegetables that are locally sourced. These are perceived as fresher, with maximum nutritional benefits to offer.

Overall, consumers now demand that foods with mainstream flavours also support their health goals.

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